The problem
An HPCL distributor runs a regulated, high-volume business on tools that do not talk to each other. Booking data sits in HPCL’s portals; cash, stock, credit and staff sit in registers, Excel, Tally and WhatsApp. Reconciliation is done by hand every day, compliance is chased from lists, calls outside counter hours go unlogged, and answers live with the owner. The owner ends up being the integration layer.
What I did
At Solarc Ventures we built LPG Guru, a vertical SaaS ERP made only for HPCL LPG distributors. Twelve modules run the agency from one record of its HPCL data: CRM, IVRS, tickets, daily operations, inventory, credit management, accounts, HRMS and payroll, and compliance and licences.
On top sits LPG Guru AI, a chat portal that brings HPCL’s scattered platforms, circulars and scheme rules into one place, so staff ask a question in plain language instead of hunting across portals.
LPG Guru is independent technology built for distributors. It is not an HPCL product and carries no HPCL endorsement.
How it is built
The agency’s HPCL dataConsumers and bookings from HPCL and CDCMS. Entered once, reused everywhere.
↓ one record ↓
Front officeCRM, IVRS, tickets and consumer campaigns.
OperationsDaily operations, inventory and credit management.
Back officeAccounts, HRMS and payroll, compliance and licences.
KnowledgeLPG Guru AI for HPCL processes, schemes and circulars.
↓ one login ↓
The owner and the staffCounter, godown, deliveries and the books, all in the same place.
Twelve modules, one record of the agency
Problem by problem
- Fragmented systems. One consumer, stock and cash record, shared across the agency.
- Manual reconciliation. Daily entries, accounts and inventory are linked, so the numbers tie out without matching by hand.
- Compliance without tracking. Dashboards show who is pending for eKYC and inspection, and which licences are due.
- Missed consumer calls. Every call is answered and logged, and each complaint becomes a ticket tracked to closure.
- Invisible revenue. Lapsed and due consumers are listed, then reached by WhatsApp, SMS and voice campaigns.
- Scattered knowledge. One chat answers HPCL process and policy questions.
Three design choices
- HPCL data first. Built around the data the distributor already has, so adoption does not start with retyping.
- Assisted onboarding. The team sets the agency up with the distributor instead of leaving it to self-serve.
- Built for the counter. Screens and terms match what agency staff already use, which keeps training short.
Why now
25,616 PSU LPG distributors serve about 33 crore active domestic customers, and most still
run the agency itself on paper and generic tools. Compliance went digital before the agency
did, and oil company portals capture what must be reported upward, not the distributor’s
cash, people or profit. With a fixed commission per cylinder, profit comes from less leakage,
fewer penalties and faster reconciliation. Packed domestic LPG sales fell 14.1% from April to
July 2026, so keeping consumers and cutting cost matter more than before.
The trade-off is deliberate: depth in one oil company’s workflows first, at the cost of
a smaller starting market.
The test we hold it to
One-stop only counts if the old tool goes.
If an agency still keeps Tally or a register alongside, LPG Guru is one more system, not the
only one. Every extra module in use makes the others more accurate, because they all read the
same data.
What came of it
Live at lpgguru.in, with LPG Guru AI at chat.lpgguru.in. One login, one support line and one bill replace paper registers, Excel trackers, a separate accounting package, an IVR vendor, a bulk messaging tool and staff registers.
See it live
LPG Guru AI
